Rakuten Review 2025: Get $30 Back on Your First Purchase

Is Rakuten worth it? I've been using it for 2 years and earned over $500 in free cashback. Here's my honest review.

🎁 Limited Time: Get $30 Free With Rakuten

New members get $30 cashback bonus after their first qualifying purchase of $30+. This is the highest bonus Rakuten offers - normally it's only $10.

Get Your $30 Bonus

Rakuten At A Glance

What it is: Cashback app/browser extension
Cashback rates: 1-15% (up to 40% during sales)
Stores: 3,500+ including Amazon, Walmart, Target, Nike
Minimum payout: $5
Payment methods: PayPal, Check
Signup bonus: $30 (with our link)
Our rating: ⭐⭐⭐⭐⭐ (5/5)

What is Rakuten?

Rakuten (formerly Ebates) is a cashback platform that pays you a percentage of your purchase when you shop online. It's been around since 1999 and has paid out over $3.5 billion to members.

Here's how it works:

  1. Sign up for free (get $30 bonus with our link)
  2. Install the browser extension or use the app
  3. Shop at 3,500+ stores through Rakuten
  4. Get cashback deposited to PayPal or check every quarter

That's it. You shop like normal, but now you get 1-15% back on everything.

How Much Can You Actually Earn?

Let me break down realistic earnings:

Rakuten Earnings Potential

Shopper Type Monthly Spend Avg Cashback % Monthly Earnings
Light Shopper $100-200 5% $5-10
Regular Shopper $300-500 6% $18-30
Heavy Shopper $500-1000 7% $35-70
Holiday Shopping $1000+ 10%+ $100+

My personal experience: I've earned $500+ over 2 years just shopping at stores I was already using. During Black Friday and holiday sales, cashback rates jump to 10-15% at most stores.

Best Stores on Rakuten (Highest Cashback)

Here are some of the best cashback rates you'll find:

Top Rakuten Cashback Rates

Store Regular Rate Sale Rate
Sephora 6% Up to 12%
Nike 6% Up to 10%
Walmart 3% Up to 10%
Target 1% Up to 5%
Macy's 6% Up to 15%
eBay 1% Up to 4%
Hotels.com 6% Up to 10%
Expedia 5% Up to 10%

Pro tip: Check Rakuten before every purchase. The browser extension makes this automatic - it pops up whenever you're on a supported store.

Rakuten vs. Competitors

How does Rakuten compare to other cashback apps?

Cashback App Comparison

Feature Rakuten Honey Ibotta TopCashback
Avg Cashback 5-15% 1-5% 2-5% 5-15%
Stores 3,500+ 30,000+ 300+ 4,000+
Signup Bonus $30 $0 $10 $10
Min Payout $5 $10 $20 $10
Payment PayPal, Check PayPal, Gift Cards PayPal, Gift Cards PayPal, ACH

Bottom line: Rakuten offers the best combination of high cashback rates and a generous signup bonus. While Honey has more stores, their cashback rates are much lower.

Rakuten Pros and Cons

✅ Pros

High cashback rates - Often 5-15%, up to 40% during sales
$30 signup bonus - Highest in the industry
Easy browser extension - Automatically notifies you of cashback
Major retailers - Works at stores you already shop
Low payout threshold - Only $5 minimum
PayPal payments - Fast and convenient
In-store cashback - Link a card for physical store cashback

❌ Cons

Quarterly payouts - You get paid every 3 months, not instantly
Must shop through Rakuten - Need to activate cashback first
Some exclusions - Gift cards and certain items don't qualify
Cashback can take time - 1-7 days to appear in account

How to Maximize Rakuten Earnings

1. Install the Browser Extension

The extension automatically alerts you when you're on a cashback-eligible site. No more forgetting to activate Rakuten before buying.

2. Stack with Credit Card Rewards

Rakuten cashback stacks with your credit card rewards. Use a 2% cashback card + 10% Rakuten = 12% total back.

3. Shop During Double Cashback Events

Rakuten regularly runs promotions where rates double. Black Friday, Cyber Monday, and back-to-school are the best times.

4. Use In-Store Cashback

Link a debit or credit card to get cashback at physical stores too, not just online.

5. Refer Friends for $30 Each

You get $30 for every friend you refer who makes a qualifying purchase. They also get $30!

Is Rakuten Legit?

Yes, Rakuten is 100% legitimate. Here's why you can trust it:

I've personally received over 8 quarterly payments from Rakuten without any issues.

Frequently Asked Questions

How does Rakuten make money?

Rakuten receives a commission from stores when you shop through their links. They share a portion of that commission with you as cashback.

Can I use Rakuten with coupons?

Yes! You can stack Rakuten cashback with coupon codes, store sales, and credit card rewards.

Does Rakuten work on Amazon?

Rakuten offers cashback on Amazon, but only on select categories (not everything). It's usually 1-3% on eligible items.

When do I get paid?

Rakuten pays quarterly: February 15, May 15, August 15, and November 15. Payments are sent via PayPal or check.

Is there a minimum purchase to get the $30 bonus?

Yes, you need to make a qualifying purchase of $30 or more within 90 days of signing up to get the $30 bonus.

Final Verdict: Is Rakuten Worth It?

Our Rating: ⭐⭐⭐⭐⭐ (5/5)

Rakuten is a no-brainer. It's completely free, takes 2 minutes to set up, and pays you for shopping you're already doing. The $30 signup bonus alone makes it worth it - that's free money for a single purchase.

If you shop online at all, there's no reason not to use Rakuten. I've earned $500+ in 2 years with zero extra effort.

🎁 Get Your $30 Rakuten Bonus

Sign up for free, make one purchase of $30+, and get $30 cashback. It's literally free money.

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💡 Want More Cashback Apps?

Rakuten is just one way to earn. Check out our comparison of 15+ cashback apps to maximize your savings.

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